AI can be a powerful partner in sales — but only if it sounds authentic. The best sales content doesn’t read like it was churned out by a robot. It feels personal, professional, and tailored to your audience.
That’s where prompt design comes in. By starting with well-crafted prompts, you can guide AI to create content that fits your voice, delivers value to your audience, and saves you hours of writing time.
Below are six starter prompts your sales team can begin using today. Each prompt comes with a short checklist of details to gather beforehand, so you’ll always get the most relevant and accurate output. But first… you’ll want to take time to make time by properly training your GPT.
Here’s how:
Training – Capturing Your Voice
One of the biggest mistakes people make with AI is letting it sound like… AI.
The power of these prompts is that they can be tailored to sound just like you.
Before you start plugging in details, you’ll want to capture your personal tone, style, and phrasing so the content still feels authentic.
How to Capture Your Personal Style
- Collect Writing Samples
- Find 3–5 examples of your own writing. These can be:
- LinkedIn posts you’ve written
- Customer or prospect emails
- Event recaps or product announcements you’ve drafted
- Aim for a total of 500–800 words combined so there’s enough variety to analyze.
- Find 3–5 examples of your own writing. These can be:
- Identify Your Natural Tone
- Are you more conversational and warm or direct and professional?
- Do you use short, punchy sentences or longer, descriptive ones?
- Do you lean toward facts and bullet points or stories and anecdotes?
- Document Your Patterns
- Common words or phrases you tend to use.
- Whether you write in first-person (“I’m excited to share…”) or more brand-focused (“Our team is excited to share…”).
- How you close messages — casual sign-off, formal close, or call to action.
- Add This to Your Prompts
- Include a line in your prompts that says:
“Write this in my personal style: [describe your tone and style briefly here]” - Example:
Write this in my personal style: friendly and upbeat, with short sentences, conversational tone, and a focus on practical tips.
- Include a line in your prompts that says:
6 Starter Prompts for Sales Teams
Once you have provided writing samples, you can literally copy and paste these prompts into Co-Pilot, ChatGPT, Gemini, or Grok…
1. LinkedIn Post for a Product or Seasonal Promotion
Purpose: Share a professional yet engaging update to promote a product, event, or seasonal offering.
Gather Before You Start:
- Topic (product, event, or promotion)
- Key details (dates, locations, partners, attributes)
- Audience (buyers, chefs, managers, industry peers, consumers)
- Call to action (visit, contact, attend)
Prompt:
You are writing a LinkedIn post as [Your Name]. Write an engaging post about [Insert Topic]. The audience is [Insert Audience]. The key details are [Insert Details]. The main takeaway is [Insert Key Message]. End with a clear call to action: [Insert CTA]. Keep the tone [professional, friendly, or educational]. Include 3–5 relevant hashtags.
2. Email to a Buyer or Customer
Purpose: Send a concise, persuasive email to introduce a product, pitch a seasonal opportunity, or follow up after a meeting.
Gather Before You Start:
- Purpose of the email
- Key selling points (unique attributes, pricing, seasonal appeal)
- Supporting info (photos, POS materials, recipes, availability)
- Clear call to action
Prompt:
You are writing an email as [Your Name] to a retail buyer or customer. The purpose is [Insert Purpose]. The key selling points are [Insert Selling Points]. Include supporting details: [Insert Supporting Info]. End with a direct call to action: [Insert CTA]. Keep it clear, professional, and friendly. Use short paragraphs for easy reading.
3. Event Recap LinkedIn Post
Purpose: Share highlights and appreciation after an event, activation, or industry gathering.
Gather Before You Start:
- Event name and type
- Date and location
- Who was involved
- Memorable moments
- Follow-up call to action
Prompt:
You are writing a LinkedIn post as [Your Name] to recap [Insert Event Name]. The event took place on [Insert Date] at [Insert Location]. Partners involved: [Insert Names]. Memorable highlights: [Insert Highlights]. End with gratitude toward partners and attendees, and a call to action: [Insert CTA]. Keep the tone warm, appreciative, and community-focused. Include 3–5 relevant hashtags.
4. Seasonal Product Launch Announcement
Purpose: Announce the arrival of a seasonal item and build excitement with your audience.
Gather Before You Start:
- Product name and seasonality
- Unique selling points
- Target audience
- Supporting info (pack sizes, recipes, POS)
- Call to action
Prompt:
You are writing a LinkedIn post as [Your Name] to announce the launch of [Insert Product Name]. The season runs from [Insert Dates]. Key selling points: [Insert Selling Points]. Include supporting info: [Insert Supporting Info]. The target audience is [Insert Audience]. End with a call to action: [Insert CTA]. Keep the tone energetic, informative, and professional. Include 3–5 relevant hashtags.
5. Retail Partner Spotlight
Purpose: Highlight a retail partner to strengthen relationships and showcase collaboration.
Gather Before You Start:
- Retail partner name
- Location(s)
- Type of collaboration
- Quotes or feedback
- Call to action
Prompt:
You are writing a LinkedIn post as [Your Name] to spotlight our retail partner [Insert Partner Name]. Include location(s) and describe the collaboration: [Insert Collaboration Details]. Highlight why this partnership matters and share any standout moments or feedback. End with a call to action: [Insert CTA]. Keep the tone collaborative, positive, and relationship-focused. Include 3–5 relevant hashtags.
6. Industry Thought Leadership Post
Purpose: Position yourself as a credible voice in your industry.
Gather Before You Start:
- Topic or trend
- Why it matters to your audience
- Supporting examples or data
- Call to action
Prompt:
You are writing a LinkedIn post as [Your Name] about [Insert Topic or Trend]. Explain why this topic matters to [Insert Audience]. Use [Insert Supporting Examples or Data] to illustrate your point. End with a thought-provoking call to action: [Insert CTA]. Keep the tone authoritative, insightful, and approachable. Include 3–5 relevant hashtags.
Final Tip for Using These Prompts
The quality of your output will match the quality of your input. Always provide specific, complete details in the bracketed sections and tweak the wording so it feels like your natural voice.
Over time, you’ll develop your own variations that make AI an extension of your sales toolkit — not a replacement for your personality.
If you’re an Amazon or e-Commerce seller, you should check out this post next: How to Use ChatGPT for Amazon Sellers