Effective Content Marketing Team

5 Capabilities of an Effective Content Marketing Team

If you have a brand but lack a content team, you are not currently maximizing your full potential. There are three things you can implement today to build your content team to maximize your growth potential and start generating greater revenue. 

Here at Q6 Media, we’ve been assisting brands in the process of building content teams for over a decade and have generated millions of dollars in sales as a result of our efforts. Creating content and producing results takes time and effort, and this often exceeds what one or two people can accomplish in a given day. According to research, 60% of people only accomplish one piece of content daily, and 44% of marketers say they do not have time to produce more content on their own.

There, in fact, may not be enough time in the day for a single person to accomplish all that is required for a successful marketing campaign while building a brand. In order to spread the tasks around, and relieve some of the burden for one or two people, building a content team is necessary. As stated by Adam Smith, “The greatest improvement in the productive powers of labor…have been the effects of the division of labor.” 

We have built our own content team to reach over 2 million people per month and have consulted with major businesses to help them grow and implement content team building strategies as well. With the right team, and each member sharing the dispersed work, your company can really grow while generating more money. 

Here are the 3 things you can do today to start building a content team to help you make more money: 

Comprised Team

A content team is responsible for the ideation, creation, optimization, and distribution of your company’s content marketing efforts. Each of these steps requires someone to conduct the tasks necessary to meet those requirements. Put together a team that covers each aspect of the work needed to be accomplished for your marketing strategy. A successful content team should be comprised of the following: 

  • Strategist – creates ideas for content and team implementation
  • Editor – reviews content ensuring quality and branding
  • Writer – writes content 
  • Promoter – promotes content to target audiences
  • Designer – Generates images, videos, infographics, gifs, social media, etc. 

As you are building the team, some members may wear more than one hat, but this is typically not sustainable for optimized long-term gains or success. People that wear more than one hat usually get burned out. However, if these team members show that they are willing and able to help the company grow for sustained periods of time, that is usually a good indicator of quality people you should keep on the team as the company grows. 

Strengthen the Team

When your team is organized, it is important to keep each team member so as to not lose momentum. Be open to feedback from your team members. Find out what motivates each team member, not everyone is motivated by the same things. Be sure to use public praise and personalized appreciation. Give each member a sense of individualized voice to empower them to be their authentic selves and to provide work they can feel genuinely proud of. Encourage each person to participate in idea generation so they feel like valued members contributing to the overall creation. Facilitate bonding between team members to strengthen coordinated efforts and communication. All of these leadership skills for strengthening a team can invigorate the team to become vigilant in searching for new content opportunities, which helps keep the company ahead of the competition. 

Define Mission and Vision

By clearly defining your company’s mission and vision, ensures your team understands and is in alignment. If your mission and vision are not clearly defined, it is easier for your team to lose track of what is important and what drives the company forward. 

A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

Example: Google’s mission statement – “To organize the world’s information and make it universally accessible and useful.”

A vision statement is an inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

Example: Google’s vision statement – “To provide access to the world’s information in one click.”

With these three easy steps, you can put together a good team to help you and your company reach your goals. Of course, these are not the only things you need in order to have an award-winning content team. There’s plenty more that needs to be done, these are just a few things to help start that process.

If you’re ready to take your company to the next level by building a proper content team, producing more content, and generating greater revenue, click the link below and let’s set up a time to chat.  

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