If you have a social media team but aren’t generating any sales, there are three things you can implement today to start generating revenue quickly.
According to most research, around 92% of all companies in the US have social media as a part of their business strategy. Yet, only around 20% of those that use social media are successful. The relatively few success stories we find on social media are usually due to their critically strategic approaches to the respective platforms. Whether that is on Facebook, Instagram, Tik Tok, LinkedIn, YouTube, Twitter, Snapchat, or any other, there are some slight differences and similarities in approaching sales and online marketing on these sites and platforms.
Maybe you are not getting the number of followers, views, likes, or shares you need to help you reach your target audience. Perhaps you want to make more money through social media, whether that’s through online sales via your website or you wish to increase profits through ad space, but you need active traffic to obtain it. You’re not alone, nearly 80% of total companies on social media fail.
Here at Q6 Media, we’ve been managing social media accounts for over a decade and have generated millions of dollars in sales due to our efforts. We have helped boost sales for multimillion-dollar companies as well as small businesses and start-ups. This includes significantly increasing followers, views, subscribes, likes, and shares through our progressively adaptable digital development process. With our unique state-of-the-art technological approach combined with our tested-and-proven keen eye for analyzing market shifts and changes, we have consistently improved our clients’ social media sales success.
We have built our own social media platforms to verifiably reach over 2 million people per month across platforms and have consulted with major businesses to help them grow and implement successful sales strategies. To help you implement some of that sales success on your social media platforms, we have put together a short list of 3 things you can start doing today to improve your numbers.
Here are 3 things that you can do today to start driving sales with social media:
Know Your Targeted Audience
Each social media platform has its own average demographics. Some web services may encourage you to blindly post one post across all connected platforms, but this tends to miss the appropriate targeted audiences. For example, Facebook’s and Instagram’s largest demographic of active users are said to be ages 25-34, but they are quickly losing favor among millennials and Gen-Zers. TikTok, on the other hand (ignoring political and media controversy), caters more to ages 18-29. While LinkedIn users tend to either be aspiring influencers in their industry, or on the job hunt. Considering these demographics, it is easy to see why you would not want to post the same things with the same strategies across all platforms. The bottom line is to know your target audience and meet them where they are with the strategies most suitable to reach them on their platform.
Stay on Brand
Staying on brand is an obvious bit of advice for some, but you’d be absolutely shocked by the number of companies whose social media pages leave people questioning what the point of their pages is. According to Brandmuscle, there is an 80/20 rule to social media. The 80/20 rule indicates that 80% of social media posts should be useful to your audience- meaning, it educates, entertains, or offers a solution to their problems- and only 20% should explicitly promote your business. This is a value-building technique that many top sales experts use, much like relationship and rapport building along with discovery questioning techniques with each post providing a sample of more data that can be utilized. The 80/20 approach also encourages networking, cross-promoting, and shares. No matter how you go about it, though, be sure it is in alignment with your branding and that the mission and vision of your company are still coming across.
Consistency is one of the major keys to success and that is no different in a successful social media sales strategy. Consistency gives people a feeling of confidence, provides a sense of momentum, and leads to exponential growth potential. This boils down to consistently posting while consistently staying on brand and knowing your audience with their respective platforms. Some of the most successful companies on social media are those that remained consistent by posting daily or regularly. It may take some time but continue to post and move with what your audience responds to without ceasing. As Dwayne “The Rock” Johnson put it, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”
Of course, there is a lot more to be done on social media to increase sales aside from these three bits of advice, but these are an excellent start to a winning strategy.
If you’re ready to turn your stale social media account into a revenue-producing asset, click the link below, and let’s set up a time to talk.