If you have sent countless emails to improve sales and marketing efforts, but have not received the responses you wanted, there are three things you can implement today to start generating revenue.
For many employees and companies, there is a false sense of contentedness when a certain number of emails are sent out, whether or not people actually respond. Perhaps the company’s email sender’s job is merely to count the number of sent emails as a key performance indicator (KPI). As the author Robin Sharma said, “Don’t confuse activity with productivity. Many people are simply busy being busy.”
Mindlessly splattering out emails is a waste of time, effort, and money. If you are a self-employed entrepreneur or have an inner drive to achieve more within your company as a sales agent, then you are well aware of good faith efforts that increase the likelihood of returns. A study by McKinsey & Company suggests that improved communication through email and social technologies could raise productivity by 20 to 25 percent. Your time and effort used wisely mean more money in your pocket and more time for what you’d rather be doing.
Here at Q6 Media, we’ve been managing email sales and marketing for over a decade and have generated millions of dollars in sales as a result of our efforts. We have built our own email sales and marketing techniques to not only reach thousands of people per month, but we have also received high percentages of responses while significantly increasing our returns through our strategically coordinated efforts.
To help you increase your email sales and marketing returns, we have put together a list of three things you can start doing today to improve the numbers that matter most: your income and your time. It’s more than a numbers game of increasing email volume, a successful email sales and marketing campaign has a minimum open rate of around 20%.
Subject Lines Matter
Your email subject lines need to pique the interest of your target audience. Use words that encourage engagement, entice, raise curiosity, and be as personal as possible without sounding like a cheesy sales pitch (unless cheese-related sales are your niche). Learning what will get their attention, having them open to the email, and then getting them to take action may take a few tries. Each effort does not have to be wasted, though. This is best achieved with split testing, also known as A/B testing. This testing entails sending half of your contacts an email version-A, and the other half an email version-B, and then comparing their results.
Use Multiple Internal Links
Using multiple internal links throughout the email increases the likelihood of someone clicking. This encourages engagement while routing your audience to a landing page or website for an increased chance of making a sale. This is a sales funnel technique that also reduces purchasing anxiety by simplifying the process. The internal link technique keeps your audience engaged with your work, on your site instead of someone else’s. If your audience is becoming overly engaged on other websites, it is likely they will forget about your solutions and services. Put a few of your links throughout your emails so your audience learns more about you and what you are offering them.
Call to Action
Reduce clutter within the email to make sure the call to action (CTA) is clear and legible. Use different colors and unique styles for the CTA to stand out, and use an internal link for increased conversion. The wording of the CTA should be straightforward, short, and engaging enough to inspire a click. Imagine a call to action with an internal link button as a stepping stone towards making a sale, be sure to have a clearly defined CTA throughout the sales process from start to finish. If you were to tell someone to come across a river but did not provide the path to get there, you are less likely to get them to your side of that river. If, however, you entice them to come across the river, and provide a clear easy path the entire time, you will increase the likelihood of them getting to your side of that river.
With these three steps- constant subject line improvement, utilizing internal links, and a clearly defined call to action- you will increase your conversion rates in your email sales and marketing campaigns. These are only a few of the ways you can help increase your sales numbers, and there are plenty more ways to improve.
If you are ready to improve your email sales and marketing strategies, we at Q6 Media are here to help you do that and accomplish even more. Click the link below and let’s set up a time to discuss how we can help you achieve your goals.