Getting started with video can be scary. Especially if you’re not a natural on camera, but you know that you’re the best person to tell your brand story.
If you have other brand ambassadors, or someone on your team is creating the videos, have them start at the top and create a video for each of the hooks below. You’ll gain more awareness, communicate a value proposition over and over, and reach the people looking for your product or service.
Price-Focused
Save time and money with [product]
Save time and money on [task]
Is [product] worth it? Let’s see!
Why is a good [product category] so expensive and hard to find?
Need affordable [product type]? Watch this!
How to find affordable [service]
I can’t believe this only costs [price]
Increase Brand Awareness and Sales
Informative video hooks
What’s in [product]?
Questions I get about [product]
Now you can get X delivered to your door
Thinking about trying [product type]?
Let me introduce you to [product]
[category] Tip #X
Here’s how to get [value prop]:
I know this sounds crazy but…
How to get X in just 10 minutes
How to make time for X
Let me show you my biggest life hack for X
Get more [value prop] in your day
Versus the Alternative (or Competition)
Before you try [product type], watch this:
Hate [the worse alternative]? Try this!
Thinking about [worse alternative]?
Instead of doing [worse alternative], try this:
Still [the worse alternative to the product]? Watch this:
Something that’s always bothered me about X
Don’t buy X that won’t work. Instead, try this
I tried every [product category] so you don’t have to: here’s what I found
Stop doing [worse alternative]. Try [product]:
Dealing with [negative experience]? I used [product] to help
Why millennials are switching to [product]
How to do X without [worse alternative]
I ONLY get my [product category] from [brand name]
I don’t buy my [product category] from [worse alternative]
[Worse alternative] can be hard to deal with
Your new X alternative
[value prop] without the [negative side effect]
I kept [pain point], so I tried this instead!
If you [pain point] — you need to see this!
I wanted to stop doing X, so I tried this instead
Video hooks based on User Experience
Guys, it’s here…..
What I ordered vs. what I got
[Product] unboxing
Let’s make X with [product]
POV: You tried [product]
A day in the life of X
Get ready with me to do [task]
“Put a finger down” [product category] edition
Trying home remedies to X
[Product category] ASMR
My friend said X. So I tried [product]
My X went from this… to this… with [product]
Before/After
Responding to Hype
TikTok made me try [product]
Things TikTok made me try #13
This [product type] is going viral on [social media platform]
I tested the viral [product type] to see if it lives up to the hype
This [product type] has over 5,000 reviews… let’s see if it’s worth it
[Publication] can’t stop raving about us
So good it sold out in a week
It’s Easier
Are you [accomplishing the goal optimally]?
Life Hack: Try [product] for [pain point]
My go-to [product] for [pain point]
How to easily [task]
[Task] has never been easier than with [product]
My favorite [product] to make [hard task] easier
Here’s my favorite product for [task]
Struggling to do [task]?
So, I’ve been struggling with [task], but [product] has really helped
Easiest way to do [task]?
Make your week easier
Why adults avoid [task]…. [product] makes it easy
[Product] made [task] so much easier! You’ve got to try it
When I use [product], it’s one less thing I have to worry about
Lists
5 Ways [product] Helps [pain point]
3 reasons to buy [product]
3 reasons to try [service]
Get [value prop] in 3 steps:
Here are 3 ways [worse alternative] affects your life:
The Best
The internet’s #1 [product type]
The best way to [accomplish the goal of the product]
What makes [the product type] the best?
My skin has never looked better with [product]
The best way to find X in 2022
[Product] changed how I do [task], and I’m never going back
Why is [product] so good though?
After hours of researching, I found the best [product type] for [task]
I found the best [product category] for [value prop]
Other Video Hooks that Address Viewers Directly
Hey, [customer type], you’ve got to try this
People looking for [product category], stop scrolling
Wait, have you tried X?
Take control of your X with [product]
Imagine if X was also X
Watch this if you X
Facts & Stats
PSA: [statement about product category]
Did you know? [fact about product category]
I just found out [fact about product category]
Are you one of [fact about product category] people who do X
New customers get [discount]
Take [discount] off when you try [product]
I didn’t know X could be related to X
Why is it important to [do product-related task]?
